In its biggest ever product launch, snack brand Pringles is about to enter the UK’s ‘dipping’ market.
Backed by a dedicated £3.5m marketing budget, the company is launching a new Pringles Dippers range of chips, with new Pringles Dips to go with them.
Available from February, the Dippers - available in 170g tubes - include Pringles Dippers Original, Pinch of Pepper and Hint of Sour Cream & Onion flavours.
The Dips come in 300g jars and are available in mild flavoured Salsa Heaven, hot Fiery Salsa, Sour Cream & Chive and Cool Curry.
Both will be advertised on tv from the early Spring onwards.
leisure-kit keyword: Pringles
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